Sportsbook · 5th in the GuideWilliam Hill
A British bookmaker since 1934, with deep coverage of the UK sporting calendar.
The oldest name in the Guide, founded in 1934 and licensed by the UKGC and Gibraltar. Deep UK sports coverage, and a £40 free-bet welcome whose tokens expire after 7 days.
The five marks
| Criterion | Ruler | Mark |
|---|---|---|
| ReceptionReviewer rating 4.7 of 5. | 18 / 20 | |
| Circulation6 payment methods listed, including Visa, Mastercard, PayPal. Minimum deposit £10. | 15 / 20 | |
| WelcomeBet £10 Get £40 in Free Bets. | 15 / 20 | |
| ProvenanceLicensed by UKGC, Gibraltar. Trading since 1934, based in United Kingdom. | 18 / 20 | |
| The RoomSportsbook. Open in: United Kingdom, Ireland, Malta, Spain and 2 more. | 15 / 20 | |
| Total | 81 / 100 |
Reviewer's notes
What it holds
Markets cover at least 34 sports, with Bet Builder for custom accumulators and cash out on the slip. Live streaming is part of the offer, and the rebuilt mobile app loads quickly.
Paying in and out
6 payment methods, from debit cards to PayPal and bank transfer. The minimum deposit is £10.
The welcome, read closely
Bet £10 at odds of 1/2 or longer and receive £40 in free bets, paid as 4 tokens of £10 once the first bet settles. The tokens expire after 7 days, so plan the bets before you claim.
Best suited to
UK bettors who value a long record and a regulator they know. Readers looking for new features will find the product conservative.
Commends and reservations
Commends
- More than 90 years in the trade
- Markets on at least 34 sports
- Bet Builder and cash out on the slip
- A rebuilt, quick mobile app
Reservations
- Free bet tokens expire after 7 days
- Minimum odds of 1/2 on the qualifying bet
- A UK focus with little new on the product side
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